SPRING 1957

Clem lie there in his twin bed restless. The dealership had gone all out in hopes to crack the flat line sales they had experienced as of late. He had a house payment, his oldest was soon to graduate and was looking to attend school in upstate. Mama was still driving a ’48 and Clem knew it was on borrowed time. As a top tier salesman for Hope Chevrolet, Clem had hoped his time was now. Mama murmured and rolled onto her side.

3 A.M.
The Motorola clock radio’s  minute hand swept around softly, chasing seconds, turning minutes into hours. Clem sat up. The harvest of 1956 had come and went and the 1957’s waited hidden behind soaped windows and tarpaulin drop cloths. Every year it had seemed that the competing manufacturers had rolled back when the new models were introduced. Maybe this was what had advanced the grey at Clem’s temples. But everything felt different at Hope Chevrolet. The new hardtop had these incredible rear fins. The 283 V8 engine had options to make even the Nomad wagon a hot ticket on the street. The 2 seater Corvette was ready to attack the Euro class on American tracks and across the pond. On the economy front the tried and true 6 soldiered on in both trucks and cars.

A hot shower and shave. Clem picked out a navy blue suit and a tie that was hand painted with a spring theme to it. His shirt was bright white, ironed and crisp. Dark blue nylon socks and his wing tips were spit shined and polished to what his sarge would approve of.

4 A.M.
Behind the wheel of his ’55 210 business coupe, Clem made his way across town and reveled in the early hours of this new spring day. Birds had started to chirp and exchange songs. Somewhere a rooster let go with a morning crow. The sky was  dark with hints of the encroaching sunrise. Clem approached Norman in his Divco dairy truck and was making a pass when he saw Norman wave his hand out of the delivery trucks window. Clem slowed down, reached across and lowered the passenger’s side door window. Norman leaned down and in his down home way shot out a question.

“Gosh, Clem, I do not mean to pry, but, this hour of morning usually finds you just rising. Heck, I pass by and I can tell by the lights in your home you are just getting ready. Is there something special maybe the town should know about?”

Clem smiled. He took a quick glance and noticed that the morning clouds had begun to break up. A sliver of white on the horizon teased of a cloudless day.

“Norman, it is our launch of the new 1957 Chevrolet. The car is beautiful. Think of a car that captures the mystique of fighter jets, of rocket ships. Available in so many colors.”

Norman just nodded and smiled with visions of Buck Rogers danced in his head. Clem nodded and dropped his ’55 into gear and drove away. The dawn was fast approaching.

7:45 A.M.
Before Clem would even knew it, the new cars were  revealed. The soaped windows were washed away and the colors of the new 1957 Chevrolet was then revealed to crowds waiting to catch a glimpse of the future. Clem stood outside and the sky was cloudless. The air was alive.  Behind him, freshly detailed was a bright red Bel Air with the 270 horsepwer engine option. Clem pulled out his pack of Lucky’s.  Fired up his Zippo and smiled.

“Time to sell.”  he whispered, and he did.

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