The goldRush Rally is the craziest exotic car parade that you have never heard of. If you have heard of it, then you probably stumbled upon it somewhere in the back roads of the United States or caught ‘dope’ pictures on social media.
Though it is referred to as a ‘rally,’ those who organize it are adamant that no street racing is to be tolerated. This is not a cross-country barnstorming, but more of a wild group road trip. Almost 200 participants sign up to caravan in their Lamborghinis, Porsches, Ferraris, McLarens, and more. There are no restrictions on makes, models, or years of the participating cars, though most that are entered are considered to be ‘exotic.’
Each year, the route changes. For the special ten-year anniversary this June, expedition stopped in ten metropolitan cities from Boston to Las Vegas. Lasting little over a week, they happened to swing through the Indianapolis Motor Speedway for an afternoon.
There is nothing subtle about a fleet of candy-colored supercars arriving at your office- especially on a grey Tuesday morning. This was the VIP group, which included nascar Champion and 2014 Indy500 starter Kurt Busch driving a menacing 2018 Ford GT and former Seahawks Defensive End Cliff Avril in his own Black Panther themed ride. All of a sudden, there was a spectacle. These magnificent cars were a taste of the 200-odd legion on their way.
“We get guys from all over the country” explained one of the drivers named Geoff. “Most own their own cars, but sometimes you’ll get someone from another country that rents a new Lambo or something just to participate.”
Geoff Fear owns a luxury watch company that sponsors the series and has been an eager participant since the beginning. Decked out in Premiere Jewelry logos and goldRush stickers, Fear rocked a classic Gulf paint scheme this year on his McLaren 570S. Every car sports their own unique design and attitude – each wilder than the next.
Geoff represents most that run this rally. This tradition has turned from a lighthearted week of parties and supercar spectacle to a close-knit reunion. “This is my family and I look forward to this every year,” he said earnestly before smirking and adding “There is something about running from the cops that really brings people together.”
As one can imagine, discretion is not the goal of this organization. No matter the city, a crowd gathers. This often times includes the Fuzz. Sometimes the police are present to provide an escort, and sometimes they are present to provide tickets. The series rules specifically state:
“The goldRush Rally (the “Rally”) is not a race. You must not compete in any manner with other participants. You must not place any bets of any kind in relation to the Rally… You must comply with all applicable laws and regulations of the City, County, State, and Country in which you are present at any given time during the Rally, including but not limited to all speed regulations, laws of the road, etc.”
But being pulled over is a regularity. Speeding tickets are a mark of pride but not getting caught is the ultimate prize.
From the Golden Gate Bridge to the Las Vegas strip, goldRush embodies a new type of gearhead. It is luxury, it is humor and it captures the elusive idea of ‘cool.’ There is an outlaw vibe here and the cast of characters has no shortage of personality. In their mission statement, goldRush even refers to themselves as both a ‘social event’ and a ‘lifestyle brand’ and travel days are almost exclusively covered with new media platforms like Instagram and YouTube. Besides a presence at sema, this organization’s focus is not on media attention — but bringing like-minded people together.
This is a tribe and yet another flavor of car culture, one that is still creating their own mark and community. These guys have a mix of crazy eccentricities and attitude. In a word, these guys are rebels.